Everyday words for official ones
Formal-sounding words slow readers down without adding meaning. Use the plain word unless a specialist term is genuinely needed.
Five rules for plain sentences
The three-pass edit
Editing everything at once means missing things. Read the draft three times, each time looking for one kind of problem, from the biggest to the smallest.
A memo, before and after
Write for one reader
Before you write, picture one real person who will read the text: their job, what they already know and what they need to do next. Writing for “everyone” produces text that suits no one.
| Question | Why it matters |
|---|---|
| What does the reader already know? | Tells you which terms to explain and which to skip. |
| What do they need to do after reading? | Becomes your first sentence. |
| How will they read it? | On a phone, in a meeting, printed? Decides length and layout. |
| What might they worry about? | Answer it before they have to ask. |
Make it easy to scan
Most people scan before they read. Help them find what they need in seconds.
The two-minute self-test
Run your draft against these before you send it. Tick each one it passes.
Guides on writing skills
3 guides · newest first