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Writing Style

Writing Style guides and examples: practical, expert-written references you can apply straight away.

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All Writing Style guides

Frequently Asked Questions

What is the difference between formal and informal writing?

Formal writing avoids contractions and slang, uses complete sentences, and keeps a measured tone throughout. Informal writing allows contractions, shorter sentences, and a conversational voice that addresses the reader directly. The right choice depends on your audience and how well you know them, and mixing the two registers within one document is what usually reads as inconsistent.

How do I match tone to my audience?

Start from what the reader needs and how much they already know. Adjust vocabulary, sentence length, and formality to fit that, then read the draft aloud. If it sounds unnatural spoken, it will usually read as stiff on the page.

How can I make my writing clearer?

Prefer short sentences, put the actor before the action, and cut words that do not change the meaning. Replace abstract nouns with verbs where you can, so make a decision becomes decide. Break long paragraphs so each covers a single idea, and read the result aloud: anywhere you run out of breath is usually a sentence worth splitting.