To Ms. Sandberg, the shift to Fb, a business led by an uncomfortable 23-calendar year-previous college or university dropout, was not as counterintuitive as it could have appeared. She was a vice president at Google, but she had strike a ceiling: There were being a number of vice presidents at her level, and they were all competing for promotions. Eric Schmidt, then the main government, wasn’t seeking for a No. 2. Guys who weren’t carrying out as properly as she was have been having identified and getting higher titles, former Google colleagues maintained.
“Despite primary a larger, extra lucrative, speedier-escalating company than the gentlemen who ended up her friends, she was not supplied the title president, but they were being,” recalled Kim Scott, a chief in the ad sales division. Ms. Sandberg was wanting for a thing new. She mentioned indeed to Facebook.
Mr. Zuckerberg brought in Ms. Sandberg to offer with growing unease about the firm in Washington. She professionalized the ragtag office there, which had been opened by a modern college or university graduate whose primary position was to support lawmakers established up their Fb accounts. She represented Facebook as a member of President Barack Obama’s Council on Work opportunities and Competitiveness, along with other executives and labor union leaders. Right after one particular meeting of the council, she accompanied Mr. Obama on Air Force Just one to Facebook’s headquarters, where by the president held a general public city corridor to go over the economic climate. But shortly, there were being cracks in the facade.
In Oct 2010, she satisfied with the F.T.C. chairman, Jonathan Leibowitz, to consider to quell a privateness investigation. In his place of work, a calm and self-assured Ms. Sandberg started the assembly with a declare that Facebook had provided customers additional regulate around their facts than any other world wide web enterprise and that the company’s major regret was not speaking plainly how its privacy coverage worked.
The F.T.C. officials instantly challenged her, in accordance to people who attended the meeting. Mr. Leibowitz famous that, on a private level, he experienced viewed his center-college-age daughter wrestle with the privateness settings on Fb, which experienced instantly produced it simpler for strangers to uncover customers like her. “I’m viewing it at home,” he explained.
“That’s so great,” Ms. Sandberg responded. She went on to explain the social network as “empowering” for youthful consumers. Mr. Leibowitz hadn’t intended it as very good news — and emphasized to her that the F.T.C. was deeply involved about privacy.
Ms. Lever, the Facebook spokeswoman, described the conference as “substantive,” with a thorough rationalization of the company’s privateness guidelines. She added that the characterization of tension in the space “misrepresents what essentially took place.”